Online Planning Tool

 

What it is

An Online Planning Tool showing where SA's ~13K billboard faces are positioned. The following data is available, per site:

  • Media owner and site reference number (where known)

  • Size estimate

  • Road and Town name

  • Run-up photo

In addition to the above, 5 demographic layers are available, as well as proximity-analysis (as an add-on)

Benefits

  • Gives media planners tool to better plan OOH campaigns

  • Saves planners' time (as planners can now ask media owners for specific sites)

  • Improves site selection (basing decisions off recent, independent photos)

  • Provides media owners with valuable market data

  • Can be used for acquisitions

Cost

R2.5K per user per month for the basic tool

Screengrab